As an individual whose musical preferences tend to lean
towards the indie-rock variety, I rarely stray into other genres. I find that
pop and hip-hop tend to be repetitive and electronic dance music lacks any real
depth. I realize that both of these claims are rather naïve and prejudice and,
truthfully, more than anything theses ideas are what I use to excuse myself for
not knowing the words to the latest radio hit. That being said, I have found
that over the past few years I have become somewhat addicted to a group that is
far outside my normal music comfort zone.
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| Kids of 88 |
Kids of 88 is infectious. There’s really no other way to
say it. The music is a mix of electric-pop that permeates its way into
listeners’ eardrums and plays on repeat for an insurmountable amount of time.
The debut album Sugarpills is an
ideal combination of sounds for the pivotal 18-24 demographic. There is an
overwhelming youthfulness about the album, which is emphasized by the
fast-paced and upbeat music.
There is very much an ethereal trance that is created as the
music plays. Rather than simply providing a beat and a melody that is
substantial enough to get people on their feet, Kids of 88 creates music that
is far more complex. The underlying instrumentals and electric tracks aid in
creating an energetic vibe that translates to today’s youth culture. Each
individual song can be approached as a complex symphony of sound. There are
numerous little details within the music that effectively create songs that are
understood and appreciated by the modern generation.
 |
| Jordan Arts and Sam McCarthy |
It seems that over the past few years the music industry has
drifted into the world of electronic tunes and computer-generated drum beats.
While Kids of 88 does utilize technology within the music, in actuality, there
is a harmonious blend between man and machine. Much of the music culture has
described the duo as being, “new wave.” The description is appropriate
considering Kids of 88 are one of the few bands that have successfully blended
electric-techno with melodic harmony and catchy hooks.
Songs such as Just a
Little Bit and My House from the
appropriately titled album ‘Sugarpills’
have already been well-received by music audiences. Having been featured on
television shows like MTV’s Teen Wolf,
the Kids of 88 are clearly on their way to exploding onto US music charts. The
group’s most recent single LaLa shares
the upbeat and cool vibes of the band’s previous singles. The group’s sophomore
album, thankfully, maintains the heart and soul of the first. Much like Sugarpills, Modern Love is effective in
combining incredibly catchy hooks with equally unforgettable melodies.
Kids of 88 is a band that provides the music world with an
incredibly interesting take on the industry. It is clear that the group is
unconcerned with creating the stereotypical music that much of the population
seeks out. The band is far more interested in creating sounds and lyrics that
are equally confident and haunting. Kids of 88 will no doubt gain additional
success and recognition for their music because they create albums that most
people are not even aware they want. It takes one listen of either of the
band’s albums for people to become hooked on Kids of 88. This duo is about to
explode on the music scene; don’t you want to be able to say you were listening
to them first?
Band Members-
Jordan Arts: Keyboard
Sam
McCarthy: Vocals
Be sure to head on over to the official website of Kids of
88 for the latest updates on the band’s music, videos, and tours: http://www.kidsof88.com/
If you’re interested in great music, go purchase Sugarpills and Modern Love on iTunes! https://itunes.apple.com/au/artist/kids-of-88/id312791011
Kids of 88 on Social Media:
Enjoy. You’re welcome.
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